Pepsi Battle of Bands: Press Release

posted [ Sunday 23 July 2017 ] by ubaid parsa
Pepsi has launched an exciting new music program ‘Pepsi Battle of the Bands’ for young, aspiring bands in the country. The program has been launched in a big way with a new TVC featuring the biggest stars of the country: Fawad Khan, Meesha Shafi and Atif Aslam. In an exciting tribute anthem, Pepsi is giving an ode to the biggest band ever to come out of Pakistan – Vital Signs with ‘Do Pal Ka Jeevan’, and a nod to one of the country’s best vocalists Alamgir with ‘Dekha Na Tha’. Fawad Khan’s musical career launched with Pepsi, and it is interesting to see that his comeback song is also with Pepsi Battle of the Bands. Shahi Hasan from Vital Signs is also seen lending his guitar riffs to the song all the way from his New York abode. 

Pepsi Battle of the Bands has a purpose, which comes straight from the heart: to revive the declining culture of bands and to produce new music in Pakistan. It offers a fresh start to musicians, providing them a stage to unveil their true talent and passion for the music created by them. It promises to be the biggest musical show and an exciting new breed of bands of all genres. 

For the show, auditions were held and musicians from all corners of Pakistan participated in this great music battle. Now the public will witness the top bands in the coming weeks. The Marketing Director PepsiCo, Mr. Salman Butt spoke about Pepsi Battle of the Bands and said, “Pepsi has always been a catalyst of music in Pakistan and Pepsi Battle of the Bands is our chance to do it all over again!” 

No stranger to music, Pepsi Battle of the Bands initially took place in 2002 and gave the country a plethora of brilliant artists including acclaimed bands such as EP, Aaroh and Meekaal Hasan Band. This year, continuing its legacy ‘Pepsi Battle of the Bands’ will be bringing together on one platform 20-30 new talented bands that will compete for the title award in the show. The first episode airs on the 30th July, 2017. 

Pepsi Battle of the Bands is for true music aficionados who crave fresh, new music. It is for all new musicians who want to pursue their dreams. It is a battle to find the best in our country. A battle where new bands will be launched and history will be made. Get ready everyone and hold on to your headphones because the bands are back! #PepsiBattleoftheBands #TheBandsAreBack

About PepsiCo Pakistan (Pepsi-Cola International Pvt. Ltd. – “PCI”)

PCI was one of the first multinational companies to set up operations in Pakistan. Since commencing its beverage business in the country in 1967, it has grown to be one of the largest consumer goods producers in Pakistan and a market leader in refreshment beverages and snacks. The PCI System including its bottling partners and snacks portfolio directly employ over 15000 individuals while over a million are also indirectly associated with the business. The latter includes retailers, distributers, suppliers, transporters and farmers. With an increasing economic footprint, PCI plays an integral part in the economic growth and prosperity of the nation.  

PCI’s beverage FOBO (Franchise Owned Business Operations) business operates through its valued bottling partners, who manufacture and sell high quality and leading PepsiCo beverage products such as Pepsi, Mountain Dew, 7 Up, Sting, Mirinda, Slice and Aquafina. PCI’s snacks COSO (Company Owned Snacks Operations) business, which was launched in Pakistan in 2006, now features globally renowned brands including Lays, Wavy, Cheetos, Kurkure and Quaker, which have established themselves as favorites with the Pakistan market. Pakistan is one of the few markets, which have the distinction of exporting locally manufactured snacks to over six countries including Malaysia.

Since 1967, the PCI System has made significant investments in the form of a beverage concentrate plant in Hattar, beverage manufacturing plants nationwide and state-of-the-art snacks manufacturing facility at the Sundar Industrial Estate in Lahore. The Pakistan business ranks in the top ten global markets for PepsiCo.


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